Lady Lyon - CUB
Art Direction / Photography / Video / Design / Strategy
Did you know Reece plays drums? Everyone in the office does.
This project was a biggun: art direction, photography, design, multiple film clips and more, crafting the look and feel, overall tone and conversation for the albums lead up, release and continued promo.
When we spoke about video clips, we wanted each single release to have it’s own story.
For Cut Back, we focused on short form teaser content for that initial album promotional push. For I Believe in Love, we went for a full-blown video clip of the classic cabin in the woods horror trope we could shop to rage, blogs, PR, and more. For Keep on Running, we used studio footage as more of a behind-the-scenes look at the process and married those visuals with band interviews.
Live at Rod’s Garage
For Get it Right, we knew we wanted to do a live performance. We teamed up with Wade Keighran, who recorded and mixed the album, to record the live session along with DOP Nicholas Bon Frere to capture the magic. And while we were at it, we knocked out four tracks, because why not!
